BBA in Digital Marketing

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BBA in Digital Marketing

In 2005 hardly 17% of India's population had access to the internet. Come 2020 and that figure has risen drastically to over 50% of the entire population. This is a very important statistic that shows the kind of growth India is enjoying in the internet connectivity space. The rise in digital connectivity in the country can be accounted for by various factors. Some of the most important factors have been listed below.

  • The rise of VOLTE (Voice over Long-Term Evolution) as a technology and its early adoption by players like Jio that lead to a disruption in the telecommunication industry in India.
  • Faster adoption of IoT (Internet of Things) devices that lead to a need for connectivity.
  • The rise of competition in the telecom industry by new entrants like Jio leads to the release of a spate of offers which largely benefitted customers.
  • The availability of high speed internet connectivity at affordable rates.
  • Rural connectivity has improved by leaps and bounds which is fast bridging the gap between its urban counterparts.
  • Faster adoption of 4G and setting the stage for an even faster adoption of 5G technology is expected to further the penetration of internet connectivity in the country.
  • Majority of the population being under the age of 30 has resulted in better adoption rates.

BBA in Digital Marketing

The rise in connectivity has brought about a number of changes in the way we communicate, the way we acquire knowledge, travel, make purchases, make transactions, pay taxes, do business and even file disputes. Internet connectivity has become an intensely integral part of our lives that we cannot imagine a world without it. This expanding domain has made way for a number of jobs in the digital marketing space. Digital marketing is bound to witness tremendous growth in years to come as businesses are beginning to feel the heat of not having a strong presence online.

Once can capitalize on this growth by gearing up to meet the needs of the market. The BBA in digital marketing course has become a very promising programme that has garnered the interests of numerous applicants.

Over the years Bangalore in India has become the epicenter of technological innovation and excellence with a great deal of investment pouring into the Information Technology space. Bangalore is one of the few regions in the country that can actively offer high quality internships especially in the field of Digital Marketing. The city is also known for a number of powerful institutions that empower students in the digital space by providing courses like a BBA in digital marketing. Job prospects for such graduates are quite high given the supply and demand gap that currently exists in the market.

BBA digital marketing colleges are quite high in number but only a few make it to the top cut and it is this cut that the students must eye for better career prospects down the line. Generally the quality of education in Bangalore is second to none. Moreover the certificates secured from institutes based out of the city are recognized throughout the national and even overseas. That being said only the top colleges in this space have strong ties with high quality brands in the field of digital marketing. Unlike other fields of study, digital marketing is a dynamic and continuously evolving space that requires one to be constantly updated in order to remain relevant for time to come.

BBA Digital Marketing Syllabus

BBA in digital marketing syllabus mainly revolves around the different skills required in the field. Having a strong command over language, superb interpersonal and analytical skills are all added advantages. Main subjects deal with extracting, interpreting and analyzing data. Students will be better geared to develop Organizational skills, knowledge of digital laws, Social Media Marketing skills, Knowledge of Advertising & Sales, Customer relations management skills, knowledge of designing impacts and Project management skills among others upon course completion.

  • Business Accounting
  • Business Communication
  • Business Economics
  • Business Computing
  • Business Statistics
  • Corporate Social Responsibility
  • Business Mathematics
  • Design Thinking
  • Human Values & Ethics
  • Financial Management
  • Introduction to Management & Leadership (Online)
  • Marketing Management
  • Sales & Marketing in the Digital Age
  • Advertising & Sales Promotion
  • Organizational Behavior
  • Executive Communication
  • Logistics and Supply Chain Management
  • Human Resource Management
  • Understanding Digital Marketing
  • Industry Visit
  • Internet and Related Technologies
  • Electives
  • Advanced Skill Development
  • Research Methodology & Report Writing
  • Consumer Behavior & Market Research
  • Social Media Marketing
  • Venture Ide
  • Business Policy & Strategy
  • Dissertation
  • Customer Relationship Management
  • Environmental Studies
  • Data Mining and Business Intelligence
  • Digital Media Laws
  • Project Management
  • Executive Communication Pro
  • Programme Elective
  • Summer Internship

BBA In Digital Marketing Career Opportunities

The Career opportunities in BBA digital marketing are innumerable. More and more traditional brick and mortar businesses, family run companies, giant corporations and many of the Micro, Small and Medium Enterprises (MSMEs) are all going online due to the level of competition. It is a given that the future is for those who innovate and take their business online. The online business community is ever expanding and the infrastructure, rules and regulations are all adding to the faster adoption of digital technology. All this is driving the need for digital marketing experts in every field.

BBA digital marketing specialists get into the following roles given below:

  • Marketing Executive
  • Product Manager
  • Marketing Manager
  • Advertising Manager
  • Brand manager
  • Sales Executive
  • Digital Marketing Manager
  • Sales Manager
  • Marketing Communications Manager
  • Marketing Research Analyst
  • Business Development Manager
  • Public Relations Manager

Almost all sectors in the country require digital marketing specialists and this is a trend that has remained strong for quite some time now. With opportunities popping up in sectors like digital marketing agencies, Digital marketing departments of major corporations, startups, Consulting firms, Branding campaign and advertising agencies, magazines, online news portals and publications, Internet Technology firms, Social Media marketing firms, Film industry and what not. The digital space is quite robust and is teeming with activity and is showing not signs of retreat even in a post Covid economy.

Why study BBA in Digital Marketing @ Indo Asian Academy?

Now, coming to colleges which offer the best digital marketing courses in Bangalore. The BBA in digital marketing course from Indo Asian Academyis a highly sought after programme. The college has been approved by the government and the courses offered here are of high value and are well received throughout industry. The college also makes way for great internships and placement which will help students propel their career forward.

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