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BBA in Business Intelligence

Business Intelligence BI is the strategy and the technology used by organisations to analyse data and to obtain business information. BI is all about delivering relevant and reliable information to the right people at the right time and with the goal of achieving better decisions faster.

BI requires methods and programmes to collect and structures data convert it into information and present it to improve business decisions.

BI collects vast amount of data and structures and organises it in such a way that it is meaningful and actionable.

BI is a large and complex field consisting of:

  • Analytics
  • Performance Management
  • Predictive Modelling
  • Data & Text mining
  • Complex event processing
  • Benchmarking
  • Prescriptive analytics

Business Intelligence takes the messy data and organises it in a manner which makes it easier and accessible to navigate through the company’s business data by oneself. It helps in saving time as it avoids manual analysis of data and compilation of reports.

Access to organised data means:

  • Inefficient business process and hidden patterns
  • Identification of areas of strength and weakness
  • Discover new opportunities

BI gives one the ability to understand an individual’s needs, preferences, and habits. It helps in anticipating new opportunities to sell, deliver better service or targeted marketing campaigns.

Business Intelligence refers to a group of tools and techniques that collects and organises data & presents in a way that’s useful and sensible.


Course Overview
Course level Undergraduate
Duration 3 years
Eligibility 10+2 from any recognised board
Subjects Finance, Marketing, Human resources Management, Investment Banking, Statistics, Data Visuals
Course fee 60K-4L P/A
Job profile Business Performance analyst, Financial Manager, Marketing analyst, Sales & purchase manager…
Leading recruiters Google, Microsoft, oracle, Apple, axis etc..
Salary Package INR 2-12L P/A

BBA Business Intelligence Syllabus

Prerequisites of BBA Business Intelligence:

  • 10+2 from any board
  • The candidate must have cleared the following exams CAT/XMAT/SNAP/GMAT/CMAT
  • Minimum aggregate marks depend on colleges
Course Syllabus
Year 1 Year 2 Year 3
Main Subjects Main Subjects Main Subjects
  • Accounts
  • Economics
  • Computer for Managers
  • Management Fundamentals
  • Banking Environment
  • Business Communications
  • Business law
  • Behavioural Sciences
  • Management of Information
  • System
  • Financial Management
  • Organisational Behaviour
  • Business Statistics
  • Business Law
  • e-Commerce
  • Production & Operation
  • Management
  • Operations and Research
  • Cyber & Inf. Security
  • Data Warehouse & Data Mining
  • Business Communication
  • Behavioural Sciences
  • Project Design & Analysis
  • Human Computer Interaction
  • Competitive Intelligence: App in Business
  • Corporate Warfare for Business
  • Development
  • Data Visualization
  • Digital Marketing
  • Web Technology & Application
  • Mobile Computing
  • Artificial Intelligence
  • CAPSTONE Project
  • Business Communication
  • Behavioural Sciences
  • Electives
  • Electives Electives
  • International Relations
  • Digital Electronics
  • Wireless Communications
  • Business Math
  • Operating System Concepts
  • content
  • content
  • content
  • Product based Analytics
  • Pricing Analytics
  • Retail Analytics
  • Health, Telecom Analytics
  • Supply Chain Analytics
  • Digital Media Analytics
  • Customer Analytics
  • Compulsory Compulsory
  • Basic Mathematics
  • Overview Analysis
  • Research Methods
  • Basics of R
  • Web & Social Media Analytics
  • Top Colleges of BBA in Business Intelligence

    All the colleges offer BBA in BI which are autonomous and are accredited to governmental universities while some are deemed to be.

    Top BBA in Business Intelligence Colleges in Bangalore

    Sl. No Colleges/Universities and their location Fee Structure
    01 Bengaluru School of Management Studies, Bangalore INR 1,00,000 P/A
    02 Mount Carmel College, Bangalore INR 1,50,000 P/A
    03 Christ University, Bangalore INR 1,66,000 P/A
    04 Presidency University, Bangalore INR 1,65,000 P/A
    05 CMR University, Bangalore INR 11,0,000 P/A

    Top BBA in Business Intelligence Colleges in Delhi

    Sl. No Colleges/Universities and their location Fee Structure
    01 Shaheed Sukhdev College of Business Studies, New Delhi INR 25,025 P/A
    02 New Delhi Institute of Management, New Delhi INR 3,80,000 P/A
    03 IIMT College of Management, Greater Noida INR 76,800 P/A
    04 Sharda University, New Delhi INR 5,41,580 P/A
    05 Amity University, Noida INR 3,44,000 P/A

    Top BBA in Business Intelligence Colleges in Mumbai

    Sl. No Colleges/Universities and their location Fee Structure
    01 Amity University, Mumbai INR 2,23,000 P/A
    02 Whistling Woods International, Mumbai INR 5,00,000 P/A
    03 IFIM Business School, Mumbai INR 5,00,000 P/A
    04 National Institute of Management, Mumbai INR 60,000 P/A
    05 Narsee Monjee Institute of Management Studies, Mumbai INR 6,26,000 P/A

    Top BBA in Business Intelligence Colleges in India

    Sl. No Colleges/Universities and their location Fee Structure
    01 Christ University, Bangalore INR 4,15,000 P/A
    02 Madras Christian College, Chennai INR 90,000 P/A
    03 Amity International Business School, Noida INR 2,58,00P/A
    04 Institute of Management Studies, Noida INR 2,99,250 P/A
    05 Mount Carmel College, Bangalore INR 1,50,000 P/A
    06 Narsee Monjee Institute of Management Studies, Mumbai INR 6,26,000 P/A
    07 Wilson College, Mumbai INR 45,533 P/A
    08 Lala Lajpat Rai College of Communication and Economics, Mumbai INR 48,000 P/A
    09 Faculty Management Banasthali University, Rajasthan INR 2,97,000 P/A
    10 Shaheed Sukhdev College of Business Studies, New Delhi INR 25,025 P/A

    Scope of BBA Business Intelligence

    Business Intelligence (BI) is a technology-driven process for analysing data and presenting actionable information.

    It helps organisations have access to their data easily and create strategic business opportunities.

    The following portfolios are advisable for graduates of BBA BI:

    • Business Analyst
    • Data Mining
    • Process Mining
    • Business Strategist
    • Marketing Personnel
    • Transport and Logistics
    • Business in Artificial Intelligence
    • Project Manager
    • Machine Learning

    Placements in BBA Business Intelligence

    BBA BI is a booming industry with a lot of opportunities in leading Multinational organisations aiming at expansion of knowledge, work force and ideas in multifaceted fields of business.

    Salary packages vary anywhere between 3-15 Lakhs Per annum.

    The following companies have expertise in BBA BI and provide opportunities to Business Intelligence graduates.

    • Amazon
    • Google
    • Tata Practice Services
    • Cognizant
    • Accenture
    • Wipro
    • HPE
    • Infosys
    • IBM
    • Deloitte

    Business Intelligence in a modern study of strategic technological and business information used by organisations for analysing bulk data and obtaining information.
    BBA BI helps in organising bulk data and makes it accessible and user friendly. To illustrate when we walk into a super market to buy groceries we know where to get milk, apples and onions because they are organised and storied in the dairy, fruits and vegetable aisles respectively. Similarly Business Intelligence makes huge data meaningful and actionable.
    The best utilization of this modern study can be adopted in – Performance Management, Anaytics, Predictive Modelling, Data & text Mining and the like

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