BBA Digital Marketing Course provides a complete understanding on planning and carrying out e-business and promotes their product on popular search engine and other social media channels. It is designed to deliver practical understanding of online marketing, the ways and methods to create digital content for use by society and businesses and its role in the broader marketing framework.
Students will learn media skills, digital tools, platforms and technologies, hands-on experience in exploring the usages of latest digital technology and their usage. The programme will impart an array of new media possibilities while bringing a perfect balance between media practice and theory.
By the end of the course students’ achievement will be seen in portfolio including blogs, websites, apps and other new media applications.
| BBA Digital Marketing Course Overview | |||
|---|---|---|---|
| Course Level | Undergraduate | ||
| Duration | 3 years | ||
| Eligibility | 10+2 from any recognized board | ||
| Entrance Exams | CAT/ XMAT/ SNAP/GMAT/CMAT, etc | ||
| Subjects | Financial Accounting, Services Marketing, Principles of Management, etc | ||
| Course fee | 2-8 LPA | ||
| Job Profile | Digital Business Marketer, EO Specialist, Content Manager, etc | ||
| Leading Recruiters | Amazon, Accenture, Microland, Ernst & Young, Murugappa, etc | ||
| Salary Package | 3-4 lacs PA | ||
| BBA Digital Marketing Syllabus | |||
|---|---|---|---|
| Quantitative Methods | Managerial Economics | ||
| Enterprise Business Systems | Environmental Studies | ||
| Financial Accounting | Consumer Behaviour | ||
| Services Marketing | Research Methodology | ||
| Principles of Management | Internet and Related Technologies | ||
| Internet and Related Technologies | Strategic Management | ||
| Social Media Marketing | Data Mining and Business Intelligence | ||
| Personality Development | Sales & Marketing in Digital Age | ||
| Web Design & Development | Business Mathematics | ||
| Business Mathematics | Cyber Law | ||
| Mobile & e-mail marketing | Web Design and Development | ||
| Sales and & Distribution Management | Content Marketing | ||
| Entrepreneurship | Organizational Behaviour | ||
| Digital Media Laws | Social and Web Analytics | ||
Students will be selected on basis of academic qualification, Group Discussion and Personal interview. Shortlisted students will be notifies through mail or SMS.
Each college has its unique features. But most of the Top Colleges of BBA in Digital Marketing are accredited by government bodies. Studying from these colleges guarantees good placement opportunities.
| Rank | College/ University | Annual fees (INR) |
|---|---|---|
| 01 | Birla global University, Odisha | 2,18,000 |
| 02 | UPES, Dehradun | 1,95,000 |
| 03 | Rama University, Kanpur | 50,000 |
| 04 | Nagarjuna Degree College, Bangalore | 1,90,000 |
| 05 | Medi-caps University, Indore | 80000 |
| 06 | ADYPU, Pune | 2,00,000 |
| 07 | Suresh Gyan Vihar, Jaipur | 80,000 |
| 08 | Satyug Darshan Institute of Engineering and Technology, Haryana | 55,172 |
| 09 | Dally College of Business Management, Indore | 1,25,000 |
| 10 | Arka Jain university, Jamshedpur | 60,000 |
| Rank | College/ University | Annual fees (INR) |
|---|---|---|
| 01 | Samalkha Group of Institutions | 64,500 |
| 02 | Delhi Technical campus | 80,000 |
| 03 | Sushant University | 2,32,000 |
| 04 | BML Munjal university | 2,72,000 |
| 05 | NCU | 2,15,000 |
| Rank | College/ University | Annual fees (INR) |
|---|---|---|
| 01 | ADYPU, Pune | 2,00,000 |
| 02 | Symbiosis Skills and Professional University | 2,30,000 |
| 03 | Profcyma Career Solutions | 9,500 |
| 04 | Flame University | 8,10,000 |
| Rank | College/ University | Annual fees (INR) |
|---|---|---|
| 01 | Nagarjuna Degree College, Bangalore | 1,90,000 |
| 02 | Presidency University | 1,65,000 |
| 03 | Nagarjuna Degree College | 1,90,000 |
| 04 | Aditya Group Of Institutions | Aditya Group Of Institutions |
| 05 | ISBC | 1,95,000 |
| 06 | RCM | 90,000 |
*Please note that the fees are subject to change. For further details please call us on 09743277777
There are end numbers of Scope of BBA in Digital Marketing. After graduation, individuals have quite a few options for higher studies. They can look forward to enrolling for MBA or PGDM (Post Graduate Diploma in Management) programs which will further boost prospects for better positions and better remunerations.
They can also work in numerous job profiles like:
What kinds of field are good for BBA graduates? Sales
Most of the top BBA colleges boast of a robust and successful career services department or the placement cell. BBA Digital Marketing Placement cell has partnered with industries to ensure that the students have adequate exposure and are selected according to their skills into different professional roles.
The focus of the department is on developing a world-class pool of young and talented professionals ready to hit the ground running in their respective fields.
| What are the major recruiters to select BBA Digital marketing students? | |||
|---|---|---|---|
| IBM | Wipro | ||
| Infosys | Accenture | ||
| TCS | Genpact | ||
| Amazon | Microsoft | ||
| LG | Microland | ||
| HP | |||
| Apple | Info Edge | ||
| Murugappa | Oppo | ||
| Samsung | Ernst & Young | ||
To know more about the Admission Process in BBA Digital Marketing call us at +91-9743277777