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BBA Digital Marketing

BBA Digital Marketing Course provides a complete understanding on planning and carrying out e-business and promotes their product on popular search engine and other social media channels. It is designed to deliver practical understanding of online marketing, the ways and methods to create digital content for use by society and businesses and its role in the broader marketing framework.

Students will learn media skills, digital tools, platforms and technologies, hands-on experience in exploring the usages of latest digital technology and their usage. The programme will impart an array of new media possibilities while bringing a perfect balance between media practice and theory.

By the end of the course students’ achievement will be seen in portfolio including blogs, websites, apps and other new media applications.

BBA Digital Marketing Course Overview
Course Level Undergraduate
Duration 3 years
Eligibility 10+2 from any recognized board
Entrance Exams CAT/ XMAT/ SNAP/GMAT/CMAT, etc
Subjects Financial Accounting, Services Marketing, Principles of Management, etc
Course fee 2-8 LPA
Job Profile Digital Business Marketer, EO Specialist, Content Manager, etc
Leading Recruiters Amazon, Accenture, Microland, Ernst & Young, Murugappa, etc
Salary Package 3-4 lacs PA

What is the programme objective?

  • Students will grasp the concepts of social media communication and platforms and how to use it for business purpose.
  • They will understand various principles of social network management, pricing in two-sided markets and crowd-sourcing.
  • They will be able to use web analytics to set prices, create better ads, make decisions about product distribution, and improve product design.
  • They will be able to expertise of apply effective and comprehensive digital marketing campaigns.

BBA Digital Marketing Syllabus

BBA Digital Marketing Syllabus
Quantitative Methods Managerial Economics
Enterprise Business Systems Environmental Studies
Financial Accounting Consumer Behaviour
Services Marketing Research Methodology
Principles of Management Internet and Related Technologies
Internet and Related Technologies Strategic Management
Social Media Marketing Data Mining and Business Intelligence
Personality Development Sales & Marketing in Digital Age
Web Design & Development Business Mathematics
Business Mathematics Cyber Law
Mobile & e-mail marketing Web Design and Development
Sales and & Distribution Management Content Marketing
Entrepreneurship Organizational Behaviour
Digital Media Laws Social and Web Analytics

What is the Eligibility Criteria?

  • 10+2 pass with PCB ( some colleges accept students from any discipline)
  • Minimum aggregate is 50% marks but it depend on different colleges
  • There are some colleges that accepts entrance test score whereas some colleges accept direct admission based on +2 marks

Selection process:

Students will be selected on basis of academic qualification, Group Discussion and Personal interview. Shortlisted students will be notifies through mail or SMS.

Top Colleges of BBA in Digital Marketing

Each college has its unique features. But most of the Top Colleges of BBA in Digital Marketing are accredited by government bodies. Studying from these colleges guarantees good placement opportunities.

What are the top BBA Digital Marketing Colleges in India?

Top BBA in Digital Marketing Colleges in India

Rank College/ University Annual fees (INR)
01 Birla global University, Odisha 2,18,000
02 UPES, Dehradun 1,95,000
03 Rama University, Kanpur 50,000
04 Nagarjuna Degree College, Bangalore 1,90,000
05 Medi-caps University, Indore 80000
06 ADYPU, Pune 2,00,000
07 Suresh Gyan Vihar, Jaipur 80,000
08 Satyug Darshan Institute of Engineering and Technology, Haryana 55,172
09 Dally College of Business Management, Indore 1,25,000
10 Arka Jain university, Jamshedpur 60,000

Top BBA in Digital Marketing Colleges in Delhi

Rank College/ University Annual fees (INR)
01 Samalkha Group of Institutions 64,500
02 Delhi Technical campus 80,000
03 Sushant University 2,32,000
04 BML Munjal university 2,72,000
05 NCU 2,15,000

Top BBA in Digital Marketing Colleges in Pune

Rank College/ University Annual fees (INR)
01 ADYPU, Pune 2,00,000
02 Symbiosis Skills and Professional University 2,30,000
03 Profcyma Career Solutions 9,500
04 Flame University 8,10,000

Top BBA in Digital Marketing Colleges in Bangalore

Rank College/ University Annual fees (INR)
01 Nagarjuna Degree College, Bangalore 1,90,000
02 Presidency University 1,65,000
03 Nagarjuna Degree College 1,90,000
04 Aditya Group Of Institutions Aditya Group Of Institutions
05 ISBC 1,95,000
06 RCM 90,000

*Please note that the fees are subject to change. For further details please call us on 09743277777

Scope of BBA in Digital Marketing

There are end numbers of Scope of BBA in Digital Marketing. After graduation, individuals have quite a few options for higher studies. They can look forward to enrolling for MBA or PGDM (Post Graduate Diploma in Management) programs which will further boost prospects for better positions and better remunerations.

They can also work in numerous job profiles like:

  • Business marketing manager
  • digital strategist
  • SEO & SMM expert
  • B2B business manager
  • Interactive or direct advertising manager
  • Digital Business Marketer
  • EO Specialist
  • Content Manager
  • Account Manager
  • Social Media Manager
  • Search Engine Marketing Manager

What kinds of field are good for BBA graduates? Sales

  • Marketing
  • Event Management
  • E-Commerce

BBA Digital Marketing Placement

Most of the top BBA colleges boast of a robust and successful career services department or the placement cell. BBA Digital Marketing Placement cell has partnered with industries to ensure that the students have adequate exposure and are selected according to their skills into different professional roles.

The focus of the department is on developing a world-class pool of young and talented professionals ready to hit the ground running in their respective fields.

What are the major recruiters to select BBA Digital marketing students?
IBM Wipro
Infosys Accenture
TCS Genpact
Amazon Microsoft
LG Microland
Twitter HP
Apple Info Edge
Murugappa Oppo
Samsung Ernst & Young

BBA Digital Marketing provides a complete understanding on planning and carrying out e-business and promotes their product on popular search engine and other social media channels.
Average fee is between 2-6 lakhs PA.
3 years
Information Technology, Travel & Tourism Management , Journalism and Mass Communication, etc
You need to qualify 10+2 from any recognized board. In case of direct admission entrance exam is not required. But most colleges accept Joint Entrance Exam or as conducted by the respective College.
Yes it is a degree course. But some institutions also provide certification course.

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