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Marketing Management BBA

What is a BBA Marketing Management?

Well, a professional degree in marketing management prepares you to market in today's world. Since the world market has evolved a lot, you will require the expertise to maneuver digitally at international platforms. This specialization of BBA will make you skilled enough to analyze and observe market trends while putting those information to build strategies that can be used for your company.

Course name Bachelor of Business Administration in Marketing Management
Course Type Undergraduate
Course Duration 3 Years
Exam Mode Semester Based (6)
Internship Yes
Minimum Eligibility 10+2 Pass with 40% - 50% Marks
Entrance Exams DU JAT/ Symbiosis SET/ IPM AT etc.
Average Course Fee INR 50k - INR 3LPA
Average Package INR 4 LPA - INR 6 LPA
Top Jobs HR Executive, Marketing Executive, Marketing Manager etc.
Top Recruiters TCS, IBM, Sony, Deloitte, ICICI/ HDFC Bank, KPMG etc.

The program of BBA in Marketing Management starts with the basics of Principles of Marketing and eventually moving up to the subjects that involves understanding of subjects such as Marketing Communications and Consumer Behavior. The ultimate goal of this course is to develop the right combination of interpersonal finesse and technical expertise in the students.

Benefits of pursuing a degree in BBA (M.M.)

  • Understanding a vast managerial position oriented program.
  • Learn management skills and be eligible to work in different field.
  • Develop the quality to work with a team and be a good leader.
  • Improves business related decision making in the students.
  • Helpful in obtaining employment and qualifying for a higher salary.

Besides the perks of this BBA (M.M.), its equally important to know the cost of program that depends greatly on the school/ college chosen and the location where it is based. The course fee also varies from one to another depending upon their education and infrastructural quality. The quality of faculty is also one important parameter.

Top Cities with BBA Colleges in India:

BBA in Marketing Management

The colleges in the city of Delhi, Bangalore and Pune are the best to study at where you can expect of a quality exposure. So, choose your college wisely after looking for its ranking, fee, course and other concerned parameters as there are N number of Private/ Govt. management colleges in India.

BBA Marketing Management Syllabus:

The syllabus for BBA (M.M.) is developed and regularly revised as per the contemporary industry demands and trends. The course syllabus is designed to train the undergrads with a balance in the theoretical and practical applications of marketing strategies.

The syllabus involves core subjects, practical experience and electives in business management as its part. generally, the first 4 semesters in BBA is closely similar for all the specializations. The last two semesters are highly concentrated towards the management in marketing wherein electives are offered.

BBA Marketing Management Subjects

Marketing Concepts Marketing Environment
Marketing Mix Marketing Planning & Strategies
Product Related Decisions Introduction to Branding
Pricing Decisions Distribution Strategy
Promotion Mix Promotion Mix Decisions
Market Segmentation Consumer Behavior
Services Marketing Recent Trends in Marketing

Top Colleges for BBA Marketing Management

There is no as such thumb rule to categories a management college to be good or not so good. Yet, the ranking of colleges can give you the brief idea about its overall performance. Lots of surveying agencies and media houses would conduct programs to rank up the colleges. The NIRF Ranking is said to be the most apt one besides TOI, ET, India Today, Outlook, The Week etc.

Best BBA (M.M) Colleges in India

Rank College/ University Fees/ Year
01 Naresee Monjee Institute of Management Studies (NMIMS), Mumbai INR 382,600
02 Christ University, Bangalore INR 495,000
03 Chandigarh University (CU), Chandigarh INR 96,000
04 ICFAI Foundation for Higher Education (IFHE), Hyderabad INR 260,000
05 Alliance university, Bangalore INR 200,000
06 KIIT School of Management (KSOM), Bhubaneswar INR 280,000
07 Universal Business School (UBS), Karjat INR 528,000
08 Jamia Millia Islamia University (JMI), New Delhi INR 30,185
09 Amity Global Business School (AGBS), Noida INR 270,000
10 Lovely Professional University (LPU), Jalandhar INR 95,200

Best BBA (M.M) Colleges in Delhi

Rank College/ University Fees/ Year
01 Jamia Millia Islamia University, New Delhi INR 30,185
02 St. Andrews Institute of Technology & Management INR 72,000
03 Amity Global Business School, Noida INR 2,70,000
04 Amity University, Noida INR 3,44,000
05 OP Jindal Global Business School, Sonepat INR 4,00,000
06 JK Business School (JKBS), Gurgaon INR 1,03,000
07 Indraprasta Institute of Technology & Management INR 1,35,000
08 Institute of Management Studies (IMS), Noida INR 1,17,750
09 Lloyd Business School, Greater Noida INR 65,000
10 Galgotia University School of Business, Greater Noida INR 1,00,000

Best BBA (M.M) Colleges in Bangalore

Rank College/ University Fees/ Year
01 Christ University (CU), Bangalore INR 2,23,000
02 Mount Carmel Bangalore INR 1,14,000
03 St Joseph College INR 1,32,000
04 Christ Academy Institute of Advanced Studies INR 70,000
05 Alliance University, Bangalore INR 2,00,000
06 Jain University (JU), Bangalore INR 1,50,000
07 AIMS Institute, Bangalore INR 2,28,000
08 CMR University (CMRU), Bangalore INR 1,10,000
09 Kristu Jayanti College (KJC), Bangalore INR 83,000
10 Amity Global Business School (AGBS), Bangalore INR 1,42,000
11 REVA University (REVAU), Bangalore INR 90,000
12 Presidency University School of Management (PUSM), Bangalore INR 1,65,000
13 The Oxford College of Business Management (OCBM), Bangalore INR 50,000

Best BBA (M.M) Colleges in Pune

Rank College/ University Fees/ Year
01 Symbiosis Centre for Management Studies (SCMS), Pune INR 3,10,000
02 MIT College of Management (MITCOM) Kothrud, Pune INR 1,66,340
03 Amity Global Business School (AGBS), Pune INR 1,32,000
04 Symbiosis Institute of Computer Studies & Research (SICSR), Pune INR 1,80,000
05 Flame University, Pune INR 6,45,000
06 MIT World Peace University (MITWPU), Pune INR 1,60,000
07 Symbiosis Skills & Professional University (SSPU), Pune INR 2,47,000
08 Bharati Vidyapeeth University, Pune INR 1,00,000
09 International School of Management Studies (ISMS), Pune INR 5,50,000
10 Vishwakarma Institute of Management (VIM), Pune INR 1,00,000

There are several top ranked Govt./ Private management colleges in the city of Delhi, Bangalore and Pune. The colleges like Symbiosis Pune, Christ University Bangalore, Jamia Millia Delhi, Amity Noida etc. are the few top ones among the number of BBA colleges. These colleges have also a very good NIRF ranking. So, choose a college wisely after looking its ranking and other concerned parameters.

Scope in BBA Marketing Management:

There is abundance of scope after getting a degree in BBA Marketing Management. Students can set up their own business and can work individually. Also there are huge placement opportunities after BBA across the top companies, Hotels, Airlines, MNCs etc. Students can get employed for the job roles like-

  • Brand Manager
  • Marketing Executive
  • Marketing Manager
  • Advertising Manager
  • Sales Manager
  • Market Research Analyst etc.

Besides employments, a considerable percentage of students go for higher studies. Students can pursue some higher degrees in Marketing Management like MBA, M. Phil. and Ph.D

BBA Marketing Management Placements:

The management colleges have a Training & Placement cell where students can find the opportunity for their internship programs. Students get recruited through the campus placement held in each college. The statistics for BBA placements is great in the city of Delhi, Pune & Bangalore. Students are placed in the to MNCs and companies with an average package of around 4-6 LPA.

BBA in Marketing Placement
Top Companies for BBA Graduates
Bharati Airtel Wipro Deloitte
Hindustan Unilever KPMG Accenture
Sony India Johnson & Johnson Amazon
PepsiCo Volkswagen TCS
Vodafone plc. L'Oreal India Infosys
Tata Motors Mahindra & Mahindra MTNL
Colgate Palmolive Maruti Udyog Ernst & Young

BBA in Marketing is the branch of Management that deals with concepts of Business Management. This is a 3 year undergrad course.
A BBA in Management prepares student for management and leadership activities in organizations while developing skills for decision making. This is a 3 year undergrad course.
Flame University, ICFAI University, Christ University, Symbiosis Pune, Jamia Delhi, OP Jindal Global Business School, Amity University, Alliance University are some of the top colleges offering BBA in Marketing in the cities of Delhi, Pune and Bangalore.
The average fees for BBA in Marketing is INR 50 K to INR 3 Lakhs per annum on an average speculation.
BBA Foreign Trade, BBA Management, BBA in Business Analytics are some of the specializations similar to BBA in Marketing.

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