Basically, Mass Media calls attention to the divergent array of media technologies that outstretch to a large population via mass communication. The outreach of such communication takes place through a variety of media outlets such as film, music, internet, billboard, radio, TV etc. Such a vast sector requires a seamless management for the communication flow and this is where the students of BBA in Mass Media come into picture.
| Course Name | Bachelor of Business Administration in Mass Media & Communication |
| Course Level | Undergraduate |
| Course Duration | 3 Years |
| Exam Mode | Semester Based |
| Internship | Yes |
| Minimum Eligibility | 10+2 Pass with 45% Aggregate Marks |
| Entrance Exams | IIMC, SET, IPU CET, BMMMC-DU etc. |
| Average Course Fee | INR 85k - INR 2.5 Lakhs per annum |
| Average Package | INR 4 LPA |
| Top Job Profiles | Executive Officer, Creative Head, HR Manager, Production Manager etc. |
| Top Recruiters | Professor, Event Manager, Editor, Producer, TV Correspondent etc. |
BBA in Mass Media & Communication is a three-year undergrad program specifically designed to provide students with knowledge and skill on the tools pertaining to media industries, professional network, varying strategies of marketing and the technologies for advancement in the field. Besides these, this course also offers training in accounting, economics, management and marketing.
The course-curriculum involves the learning of project management, social networking, digital marketing and other interactive technologies. This bachelor program is quite a sought-after one among the BBA aspirants and involves project which helps students learn practical communication skill.
A degree in this bachelor program can be pursued as full-time or in correspondence through distance-learning or online learning. One must look for the recognition and accreditation of the concerned college, if one is looking for correspondence course.
The admission to management colleges for this BBA program varies from one college to another but the eligibility criteria remains more or less the same. Students are offered admission based on their merit in qualifying exams followed by a valid score/ rank in national/ university level Entrance Exam (AIMA UGET, IIMC, SET, GITAM etc.). Some colleges would also conduct GD & PI additionally for intake purpose. Students can also find admission to the BBA colleges on the basis of merit in qualifying exams only.
The syllabus of BBA in Mass Media & Communication has been designed and developed according the contemporary industry standards and recent developments in the field of media and mass communication. The course also deals with real time synopsis of subjects like intellectual property rights, business law, economic policies etc, besides the subjects of media and its communication.
The whole three-year program is divided into 6 semesters wherein each semester involves classroom learning along with practical. Lots of workshop practices are there in the curriculum for grooming up the students. Students are provided adequate exposure in from of seminars, summer internship, guest lectures, industrial visits etc. The program aims majorly at experiential learning methodologies.
| Course Subjects | |||
|---|---|---|---|
| Business Accounting | Brand Management | Public Relations | |
| Event Management | Business Economics | Communication Research | |
| Communication Theories | Marketing Management | Media Management | |
| Financial Management | Ads & Sales Promotion | Media & human Rights | |
| Evolution of Media | Franklin Gothic | Computer Application in Media | |
| Organizational Behavior | Business Policy & Strategy | Global Media Scenario | |
| Human Resource Management | Customer Relationship Mgt | Media & Law Ethics | |
The curriculum is a mixture of core and elective subjects. The above subjects give a comprehensive idea of the overall outreach of syllabus. By the end of the academics, students would be capable of conceptualizing, designing and producing the services based on effective principles and media aesthetics for a targeted audience.
India is home to some of the best and globally renowned media-management colleges. There are more than thousands of mass communication colleges in India offering part-time, full-time, online mode and distance-learning education at UG and PG level.
The mass media colleges and universities are ranked annually by the top surveying agencies like NIRF, TOI, The Week, Outlook, ET, India Today etc based upon their overall performance. Some of the parameters like infrastructure, education quality, placements, faculty, hostel plays key role in the college ranking and also determines the expanses for study in concerned institution.
| Ranking | College/ University & Location | Fees/ Year |
|---|---|---|
| 01 | Indian Institute of Mass Communication, New Delhi | INR 1,68,500 |
| 02 | All India Institute of Technology & Management, Chennai | INR 20,000 |
| 03 | ISBM College of Commerce, Pune | INR 1,32,000 |
| 04 | Mount Carmel Institute of Management, Bangalore | INR 1,14,000 |
| 05 | Ajeenkya D Y Patil University, Pune | INR 2,00,000 |
| 06 | Chandigarh University, Chandigarh | INR 96,000 |
| 07 | St. Joseph Institute of Management, Bangalore | INR 1,32,300 |
| 08 | Film & Television Institute of India, Pune | INR 77,800 |
| 09 | Indraprasta Institute of Technology & Management, New Delhi | INR 1,35,000 |
| 10 | JSS Academy of Higher Education & Research, Mysore | INR 64,800 |
| Ranking | College/ University & Location | Fees/ Year |
|---|---|---|
| 01 | Indian Institute of Mass Communication, New Delhi | INR 1,68,500 |
| 02 | Indraprasta Institute of Technology & Management, New Delhi | INR 1,35,000 |
| 03 | Amity School of Communication, Noida | INR 50,000 |
| 04 | Vivekananda Institute of Professional Studies, New Delhi | INR 91,300 |
| 05 | Institute of Management Studies, Noida | INR 1,17,500 |
| 06 | IMS University, Ghaziabad | INR 1,35,500 |
| Ranking | College/ University & Location | Fees/ Year |
|---|---|---|
| 01 | Christ Academy Institute of Higher Studies, Bangalore | INR 70,000 |
| 02 | Mount Carmel Institute of Management, Bangalore | INR 1,14,000 |
| 03 | St. Joseph Institute of Management, Bangalore | INR 1,32,300 |
| 04 | JSS Academy of Higher Education & Research, Mysore | INR 64,800 |
| 05 | Garden City University, Bangalore | INR 1,21,000 |
| 06 | Indian School of Business Management & Administration, Bangalore | INR 14,900 |
| Top Ranked in | |||
|---|---|---|---|
| Ranking | College/ University & Location | Fees/ Year | |
| 01 | Film & Television Institute of India, Pune | INR 77,800 | |
| 02 | ISBM College of Commerce, Pune | INR 1,32,000 | |
| 03 | Ajeenkya D Y Patil University, Pune | INR 2,00,000 | |
| 04 | Savitribai Phule University, Pune | INR 34,500 | |
| 05 | Tilak Maharashtra Vidyapeeth, Pune | INR 61,000 | |
Mass Media & Communication is one of the unique and much sought-after specializations of BBA degree program. The scope of mass communication is quite broad in India since the varying mediums of media propagation is skyrocketing in terms of annual revenue growth and future prospects.
Students have the option to opt for any field from journalism to advertising to public relations. With a little experience and work excellence in the field, one can easily join some of the best production houses, publishing houses, radio/ news channels or PR firms in the country.
The young professionals from this field can find job opportunities across both the public and private sector. The job profiles are well reputed and dispense a pretty handful of pay package. One can expect of much enhanced salary package with little experience. Some of the top job profiles in this field are listed down-
Besides getting employed in an organization, a credible percentage of students also go for higher studies. Students can seek higher degree in MBA or PGDM for the concerned specialization. There are some certification courses also available with an year or half year duration.
Lots of MNCs and relevant companies would visit the colleges to hire young professionals from Mass Media and Communication. They offer prominent job roles with good pay packages to the students. Both the public and private sector companies recruit students depending upon their skill sets. Some of the major aspects looked into by the recruiters’ are-
Almost all the management and technical colleges are equipped with a Training & Placement cell wherein students are exposed to the real time working of an organization through summer training, projects and internship programs. The average salary package goes around 4 LPA for the fresher in media management field.
| Some of the top recruiters in this field | |||
|---|---|---|---|
| Penguin Publishers | Madison communication | Ernst & Young | |
| Times Now | Genesis Burson-Marsteller | Infoedge | |
| Hindustan Times | Ogilvy & Mather | Genpact | |
| Brandberry | PayTM | Republic TV | |
| Star world | Bluerose Publications | Sab TV | |
To know more about the Admission Process in BBA in Mass Media & Communication call us at +91-9743277777