Sports Management is concerned with the amalgamation of skills related to organizing, planning, directing, controlling, leading, budgeting and evaluating within the organizational frame of reference whose primary service or product is related to sports. In simple words, sports management is the field of business dealing with sports and recreation.
| Course Name | Bachelor of Business Administration in Sports Management |
| Course Level | Undergraduate |
| Course Duration | 3 Years |
| Exam Mode | Semester Based |
| Internship | Yes |
| Minimum Eligibility | 45% Marks in 10+2 Board Exams |
| Average Course Fee | 3 Lakhs - 5 Lakhs approx |
| Average Package | 4 LPA |
| Top Job Profiles | Event Manager, PR Manager, Sports Marketing Manager etc. |
| Top Recruiters | NFL, NBA, MLB, Nike, Puma, LPGA, NASL etc. |
BBA in Sports Management is a 3-year duration undergraduate course specifically designed for students who are interested in managing sports-related activities. This course emphasize majorly on the application of management and business principles of the sports industry. Students with good leadership and communication skill are well-suited for this undergrad program.
The whole curriculum is divided into 6 semesters wherein students are supposed to take internship/ training in their final academic year. This program helps students in developing business skills related to marketing, public relation and entrepreneurship besides the administrative skills. Willing students can pursue this course on regular or distance mode also.
Appearing candidates are selected on the basis of their merit in qualifying exams. There is no national level exam conducted for this specialization of BBA. However, the colleges like IISM, NASM etc. select the candidates based on their performance in Entrance Exams (NASM-CET, NRTI-AAT, SMAT etc.) conducted by the concerned college.
Students seeking admission to this course can apply online or offline to the colleges offering BBA in Sports Management. Students will have to complete the registration process and further the college shortlists the candidates. Students will have to submit all the relevant documents at the time of admission.
The syllabus of BBA in Sports Management is designed to develop and polish the proficiency of a beginner as a full-fledged specialist in the field of sports management and administration. The entire course is a balanced learning between theory and the practical.
The theoretical part is a culmination of classroom lectures, presentation and research works while data analyzing techniques are taught in the practical session. Students are also provided the extensive view of the course through guest lectures, seminars, projects, industrial visits etc.
| Course Subjects | |||
|---|---|---|---|
| Management Process | Financial Accounting | ||
| Environmental Studies | Organizational Behavior | ||
| Marketing Management | Economics for Executives | ||
| Advertising Management for Services | Leadership Principles in Sports | ||
| Sports Equipment & Technology Management | Fundamental of sports & New Age Dynamics | ||
| Sports & Entertainment Marketing | Management of Sports, League & Teams | ||
| Sports Facilities Planning & Management | Sports Funding & Financial Management | ||
| Communication Skills | Retail Environment | ||
| Sports, Media, Broadcasting & Journalism | Entrepreneurship & Project Management | ||
| Sports Event Management | Global Sports Tourism | ||
| Brand Management | Sports, Medicine & Nutrition | ||
| Psychology in Sports | PR, Sponsorship & Advertising in Sports | ||
| Soft-skills for Business | Sports Law & risk Management | ||
| Sports Training & Tactics | Merchandising Management | ||
The syllabus and the course subjects might differ from one college to another, yet the objective and coverage area of the program is same. Specialization in this program provides an insight into various administrative tasks and responsibilities like-
There are few top ranked colleges in India to pursue a degree in BBA Sports Management. The colleges like National Academy of Sports & Management (NASM), NHSM are the top institutions to study this program at. The top colleges have a very good placement record with a satisfying ROI (Return on Investment).
The colleges have been ranked based upon their overall performance including Infrastructure, faculty, placement, sports arena etc. The fee for this specialization varies from one college to another. The course fees of the colleges also depend upon the location factor besides the performance of college.
| Top Ranked in India | |||
|---|---|---|---|
| Ranking | College/ University & Location | Fees/ Year | |
| 01 | Sister Nivedita University, Kolkata | INR 1,52,000 | |
| 02 | SJES College of Management, Bangalore | INR 95,000 | |
| 03 | National Academy of Sports Management, Jaipur | INR 1,20,000 | |
| 04 | NSHM Knowledge Campus, Kolkata | INR 1,40,000 | |
| 05 | Mount Carmel Institute of Management, Bangalore | INR 1,14,000 | |
| 06 | Centre for Management Studies Jain University, Bangalore | INR 1,80,000 | |
| 07 | Chandigarh University, Chandigarh | INR 96,000 | |
| 08 | Amity Global Business School, Noida | INR 2,70,000 | |
| 09 | Mount carmel, Bangalore | INR 1,14,000 | |
| 10 | St Joseph, Bangalore | INR 1,32,000 | |
| 11 | Christ Academy, Bangalore | INR 70,000 | |
| Top Ranked in Delhi | |||
|---|---|---|---|
| Ranking | College/ University & Location | Fees/ Year | |
| 01 | Indraprasta Institute of Technology & Management, New Delhi | INR 1,35,000 | |
| 02 | United Group of Institutions, Greater Noida | INR 62,400 | |
| 03 | Institute of Management Studies, Noida | INR 1,17,500 | |
| 04 | Amity Global Business School, Noida | INR 2,70,000 | |
| 05 | St. Andrews Institute of Technology Management, Gurgaon | INR 72,000 | |
| Top Ranked in Bangalore | |||
|---|---|---|---|
| Ranking | College/ University & Location | Fees/ Year | |
| 01 | Christ Academy Institute of Advanced Studies, Bangalore | INR 70,000 | |
| 02 | Mount Carmel Institute of Management, Bangalore | INR 1,14,000 | |
| 03 | St. Joseph Institute of Management, Bangalore | INR 1,32,000 | |
| 04 | SJES College of Management, Bangalore | INR 95,000 | |
| 05 | Jain University, Bangalore | INR 1,80,000 | |
| 06 | Mount carmel, Bangalore | INR 1,14,000 | |
| 07 | St Joseph, Bangalore | INR 1,32,000 | |
| 08 | Christ Academy, Bangalore | INR 70,000 | |
| Top Ranked in Pune | |||
|---|---|---|---|
| Ranking | College/ University & Location | Fees/ Year | |
| 01 | MIT School of Management, Pune | INR 2,50,000 | |
| 02 | Institute of Sports Science & Technology, Pune | INR 1,70,000 | |
| 03 | Symbiosis Skills & Open University, Pune | INR 2,47,000 | |
Sports management is not among the popular traditional programs. But, nowadays this course is in huge demand because of the increasing infrastructure for sports and related activities in India. The scope is huge and quite lucrative as well with immense career opportunities.
By 2022, the sports industry is estimated to grow into a $614 billion industry in an article by Forbes, thus indicating a well-stable career and future in sports management for those having skills and the drive to thrive at responsible management positions. The compound annual growth rate of the sports industry is almost 6% which is a good sign.
Students get pretty good packages across these sectors and can get good hike with a little work experience. Students can also get to the managerial position in sports companies. Some of the top Job Profiles for the students with a degree in BBA Sports Management-
| Job Profiles | |||
|---|---|---|---|
| Athlete Administrator | Operations Manager | ||
| Sports Instructor | Management Trainee | ||
| Athlete Development Specialist | Player Agent | ||
| Sports Department Manager | Sports Nutritionist | ||
| Business Development Manager | Sponsorship Manager | ||
| Sports Broadcaster | Public Relations Manager | ||
| Financial & Contract Analyst | Sports Economist | ||
| Procurement Manager Sports | Facility Manager | ||
| Marketing Consultant | Sports Broadcaster | ||
| Sports Event Manager | Sports Performance Analyst | ||
Several students also opt for higher studies besides grabbing the job opportunities. MBA is the most popular choice after a degree in BBA. The salary hike can be very good after an MBA in sports management. Students can also take up postgrad-diploma or certification type of courses.
Students under this BBA specialization are hired by the sports companies who need skilled managers and administrators. As the sports industry of India is growing, lots of companies are hiring the UG and PG students who have their specialization in sports management. Nowadays, there are innumerable jobs for students in fields like Educational Institutes, Media & Advertising Companies, Retail and Sports Management Companies.
Sports Management is not a traditional BBA specialization but has many advantages. The average salary package for the students is around 15k to 50k per month. Once you get into the sports industry, you can earn pretty good salary package with little experience.
| Some of the top recruiters for BBA in Sports Management | |||
|---|---|---|---|
| Nike | Reebok | Adidas | |
| MLB | NBA | NFL | |
| NAIA | LPGA | NASL | |
| IISM | Educational Institutes | Sporty Solutionz | |
| Baseline Ventures | JSW Sports | Sportz Village | |
| IMG Reliance | Rhiti Sports | ITW Consulting | |
To know more about the Admission Process in BBA in Sports Management call us at +91-9743277777