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BBA in Sports Management

What is Sports Management?

Sports Management is concerned with the amalgamation of skills related to organizing, planning, directing, controlling, leading, budgeting and evaluating within the organizational frame of reference whose primary service or product is related to sports. In simple words, sports management is the field of business dealing with sports and recreation.

Course Name Bachelor of Business Administration in Sports Management
Course Level Undergraduate
Course Duration 3 Years
Exam Mode Semester Based
Internship Yes
Minimum Eligibility 45% Marks in 10+2 Board Exams
Average Course Fee 3 Lakhs - 5 Lakhs approx
Average Package 4 LPA
Top Job Profiles Event Manager, PR Manager, Sports Marketing Manager etc.
Top Recruiters NFL, NBA, MLB, Nike, Puma, LPGA, NASL etc.

BBA in Sports Management is a 3-year duration undergraduate course specifically designed for students who are interested in managing sports-related activities. This course emphasize majorly on the application of management and business principles of the sports industry. Students with good leadership and communication skill are well-suited for this undergrad program.

The whole curriculum is divided into 6 semesters wherein students are supposed to take internship/ training in their final academic year. This program helps students in developing business skills related to marketing, public relation and entrepreneurship besides the administrative skills. Willing students can pursue this course on regular or distance mode also.

Advantages of a degree in BBA Sports Management:

  • Students gain skills to manage sports related activities and services.
  • Provides a foundation for higher degree course like MBA.
  • It improves business and public relation skill in the students.
  • Develop abstract reasoning skill in analyzing sports management issues
  • It also impart entrepreneurial skill in the students.
  • Availability of wider opportunities across sports companies and enterprises.

Eligibility Criteria:

  • Candidates should have qualified HSC/ PUC/ 10+2 or any equivalent from a recognized board.
  • A minimum aggregate of 45% marks in any stream.
  • Suitable for candidates with optional subject like Physical Education.
  • Candidates should be at least 17 years of age.

Admission Procedure:

Appearing candidates are selected on the basis of their merit in qualifying exams. There is no national level exam conducted for this specialization of BBA. However, the colleges like IISM, NASM etc. select the candidates based on their performance in Entrance Exams (NASM-CET, NRTI-AAT, SMAT etc.) conducted by the concerned college.

Students seeking admission to this course can apply online or offline to the colleges offering BBA in Sports Management. Students will have to complete the registration process and further the college shortlists the candidates. Students will have to submit all the relevant documents at the time of admission.

BBA in Sports Management Syllabus

The syllabus of BBA in Sports Management is designed to develop and polish the proficiency of a beginner as a full-fledged specialist in the field of sports management and administration. The entire course is a balanced learning between theory and the practical.

The theoretical part is a culmination of classroom lectures, presentation and research works while data analyzing techniques are taught in the practical session. Students are also provided the extensive view of the course through guest lectures, seminars, projects, industrial visits etc.

Course Subjects
Management Process Financial Accounting
Environmental Studies Organizational Behavior
Marketing Management Economics for Executives
Advertising Management for Services Leadership Principles in Sports
Sports Equipment & Technology Management Fundamental of sports & New Age Dynamics
Sports & Entertainment Marketing Management of Sports, League & Teams
Sports Facilities Planning & Management Sports Funding & Financial Management
Communication Skills Retail Environment
Sports, Media, Broadcasting & Journalism Entrepreneurship & Project Management
Sports Event Management Global Sports Tourism
Brand Management Sports, Medicine & Nutrition
Psychology in Sports PR, Sponsorship & Advertising in Sports
Soft-skills for Business Sports Law & risk Management
Sports Training & Tactics Merchandising Management

The syllabus and the course subjects might differ from one college to another, yet the objective and coverage area of the program is same. Specialization in this program provides an insight into various administrative tasks and responsibilities like-

  • Marketing & Promotions
  • Sponsorship & Negotiations
  • Governance of Sports
  • Technologies involved
  • Facility Planning
  • Sports Event Management

Top Colleges for BBA in Sports Management

There are few top ranked colleges in India to pursue a degree in BBA Sports Management. The colleges like National Academy of Sports & Management (NASM), NHSM are the top institutions to study this program at. The top colleges have a very good placement record with a satisfying ROI (Return on Investment).

The colleges have been ranked based upon their overall performance including Infrastructure, faculty, placement, sports arena etc. The fee for this specialization varies from one college to another. The course fees of the colleges also depend upon the location factor besides the performance of college.

Top Ranked in India
Ranking College/ University & Location Fees/ Year
01 Sister Nivedita University, Kolkata INR 1,52,000
02 SJES College of Management, Bangalore INR 95,000
03 National Academy of Sports Management, Jaipur INR 1,20,000
04 NSHM Knowledge Campus, Kolkata INR 1,40,000
05 Mount Carmel Institute of Management, Bangalore INR 1,14,000
06 Centre for Management Studies Jain University, Bangalore INR 1,80,000
07 Chandigarh University, Chandigarh INR 96,000
08 Amity Global Business School, Noida INR 2,70,000
09 Mount carmel, Bangalore INR 1,14,000
10 St Joseph, Bangalore INR 1,32,000
11 Christ Academy, Bangalore INR 70,000
Top Ranked in Delhi
Ranking College/ University & Location Fees/ Year
01 Indraprasta Institute of Technology & Management, New Delhi INR 1,35,000
02 United Group of Institutions, Greater Noida INR 62,400
03 Institute of Management Studies, Noida INR 1,17,500
04 Amity Global Business School, Noida INR 2,70,000
05 St. Andrews Institute of Technology Management, Gurgaon INR 72,000
Top Ranked in Bangalore
Ranking College/ University & Location Fees/ Year
01 Christ Academy Institute of Advanced Studies, Bangalore INR 70,000
02 Mount Carmel Institute of Management, Bangalore INR 1,14,000
03 St. Joseph Institute of Management, Bangalore INR 1,32,000
04 SJES College of Management, Bangalore INR 95,000
05 Jain University, Bangalore INR 1,80,000
06 Mount carmel, Bangalore INR 1,14,000
07 St Joseph, Bangalore INR 1,32,000
08 Christ Academy, Bangalore INR 70,000
Top Ranked in Pune
Ranking College/ University & Location Fees/ Year
01 MIT School of Management, Pune INR 2,50,000
02 Institute of Sports Science & Technology, Pune INR 1,70,000
03 Symbiosis Skills & Open University, Pune INR 2,47,000

Scope of BBA in Sports Management

Sports management is not among the popular traditional programs. But, nowadays this course is in huge demand because of the increasing infrastructure for sports and related activities in India. The scope is huge and quite lucrative as well with immense career opportunities.

By 2022, the sports industry is estimated to grow into a $614 billion industry in an article by Forbes, thus indicating a well-stable career and future in sports management for those having skills and the drive to thrive at responsible management positions. The compound annual growth rate of the sports industry is almost 6% which is a good sign.

Employment sectors for Students in BBA Sports Management:

  • Sports Leagues
  • Sports Sponsorships
  • Sports Franchises
  • Event Management Firms
  • Sports Broadcasters
  • Sports Merchandise Manufacturers
  • Sports Management MNC

Students get pretty good packages across these sectors and can get good hike with a little work experience. Students can also get to the managerial position in sports companies. Some of the top Job Profiles for the students with a degree in BBA Sports Management-

Job Profiles
Athlete Administrator Operations Manager
Sports Instructor Management Trainee
Athlete Development Specialist Player Agent
Sports Department Manager Sports Nutritionist
Business Development Manager Sponsorship Manager
Sports Broadcaster Public Relations Manager
Financial & Contract Analyst Sports Economist
Procurement Manager Sports Facility Manager
Marketing Consultant Sports Broadcaster
Sports Event Manager Sports Performance Analyst

Higher Studies:

Several students also opt for higher studies besides grabbing the job opportunities. MBA is the most popular choice after a degree in BBA. The salary hike can be very good after an MBA in sports management. Students can also take up postgrad-diploma or certification type of courses.

Placements of BBA in Sports Management

Students under this BBA specialization are hired by the sports companies who need skilled managers and administrators. As the sports industry of India is growing, lots of companies are hiring the UG and PG students who have their specialization in sports management. Nowadays, there are innumerable jobs for students in fields like Educational Institutes, Media & Advertising Companies, Retail and Sports Management Companies.

BBA in Sports Management

Sports Management is not a traditional BBA specialization but has many advantages. The average salary package for the students is around 15k to 50k per month. Once you get into the sports industry, you can earn pretty good salary package with little experience.

Some of the top recruiters for BBA in Sports Management
Nike Reebok Adidas
IISM Educational Institutes Sporty Solutionz
Baseline Ventures JSW Sports Sportz Village
IMG Reliance Rhiti Sports ITW Consulting

Yes, sports management has a very good career in India with immense scope across the sports management firms, Franchises, sponsorships etc.
BBA in Sports Management is 3-year duration undergraduate program.
The appearing student should have qualified his HSC/ PUC/ 10+2 or any other equivalent with a minimum aggregate of 45% marks from a recognized board of state or center.
The average course fee for BBA in Sports Management is around 3 Lakhs.
There are plenty of jobs with a degree in sports management. Some of them are PR Manager, Sports Nutritionist, Sports Broadcaster, Event Manager, Procurement Manager, Sales Manager etc.

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