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MBA Digital Marketing

MBA Digital Marketing Course is a combination of advanced technical modules, communication skills and managerial skills. The course enables students take up managerial roles at some of the top brands across the globe. It provides a complete understanding of the field along with industry-based case studies, assignments, career guidance, and a mandatory internship programme all within the time span of 2 years.

The course is delivered in a world-class learning environment, by renowned and experienced professors and business leaders. It combines theory and practice to bring hands-on experience, inspiring teaching and a clear international perspective.

MBA Digital Marketing Course Overview
Course Level Post graduate
Duration 2 years
Eligibility Bachelors’ degree in any discipline/ Entrance based
Entrance Exams CAT/ XMAT/ SNAP/GMAT/CMAT, etc
Subjects Financial Accounting, Services Marketing, Principles of Management, etc
Course fee 2-10 LPA
Job Profile Digital Business Marketer, EO Specialist, Content Manager, etc
Leading Recruiters Amazon, Accenture, Microland, Ernst & Young, Murugappa, etc
Salary Package 3-10 lacs PA

What will students gain from this degree?

  • Students will learn technical foundation and digital knowledge required for advertising goods and amenities on the internet.
  • They will develop the insights, capabilities and skills to create and maintain responsible, efficient business practices, as well as to develop sustainable mind-sets.
  • We offer a personalised pathway, with the freedom to specialise in the areas that interest you most, to shape your skills and experiences around the career you want.
  • They will be able to develop global management skills and immerse within a multicultural atmosphere.
  • They will develop critical thinking skills and learn how to guide businesses in the new world of digital media.

MBA Digital Marketing Syllabus

MBA Digital Marketing Syllabus
Marketing Management Geopolitics and the World economic system
Human Resource Management Digital Advertising
Financial Management Social Media marketing
Business Communication Web Analyst
Decision Science Economics and Management Decisions
Business Environment Advertising Communication
Life Skills Lab Market Research
Human Resource Management E-business technologies
Digital Marketing Mobile Marketing
Digital Branding E-Mail Marketing
Strategic Management E-Commerce
Social Media Marketing Web Analytics
Content Marketing Sear Engine Marketing
Consumer Behaviour Internet Marketing Strategies
Internet Marketing Strategies Foreign Language

What is the Eligibility Criteria?

  • Candidates should have a bachelors’ degree in any discipline from any recognized board/University.
  • They should obtain the minimum percentage of marks in previous qualifying exams that depend on different colleges.
  • For colleges that requires entrance test; score of the test will be considered.

Selection Process:

Students will be selected on the cut-off marks in the entrance exams. It is to be noted that not all colleges requires entrance test; some colleges take direct admission. Colleges accept Common Entrance Test like GATE, CMAT, GMAT, etc. there are some colleges/universities that conduct their own exams like MAH CET, TAN CET, IIM Test score.

Shortlisted candidates will be called personal Interview at a designated location. However, the Institute reserves the right to add/cancel any centre for the conduct of Entrance Test.

Ranking of MBA in Digital Marketing

There are colleges that have good ranking and some not so well. But education imparted in all the Top Colleges for MBA in Digital Marketing are good quality. These colleges are ranked by different private organizations as India Today, The Week, TOI, etc. Also they are government recognised institution which therefore has legal authenticity.

What are the top MBA Digital Marketing Colleges in India?

Top MBA in Digital Marketing Colleges in India

Rank College/ University Annual fees (INR)
01 Integral University , Lucknow 1,80,000
02 JKLU, Rajasthan 4,58,000
03 Rayat Bahra University, Mohali 80,000
04 UPES, Dehradun 4,81,500
05 NDIM, New Delhi 4.65 lakhs
06 SCIE, Pune 9,40,000
07 CMR University, Bangalore 4,50,000
08 Presidency University, Bangalore 3,25,000
09 ZIMCA, Pune 1,00,000
10 TSCFM, Mumbai 5,50,000

Top MBA in Digital Marketing Colleges in Delhi

Rank College/ University Annual fees (INR)
01 NDIM, New Delhi 4.65 lakhs
02 Amity University 2,25,000
03 Sunstone Eduversity 1,25,000

Top MBA in Digital Marketing Colleges in Pune

Rank College/ University Annual fees (INR)
01 ZIMCA, Pune 1,00,000
02 SCIE, Pune 9,40,000
03 HNIMR 1,94,874
04 ADYPU 3,00,000

Top MBA in Digital Marketing Colleges in Bangalore

Rank College/ University Annual fees (INR)
01 CMR University, Bangalore 4,50,000
02 Presidency University, Bangalore 3,25,000

*Please note that the fees are subject to change. For further details please call us on 09743277777

Scope of MBA in Digital Marketing

There are many Scopes of MBA in Digital Marketing. What kind of job profiles can BBA graduates go for?

  • Innovation management
  • Entrepreneurship
  • Venture capital
  • anagement consulting
  • Market research analyst
  • Brand manager
  • Sales manager
  • Public relations manager
  • E-commerce manager
  • Account Manager
  • Sales manager
  • Public relations manager
  • Brand manager
  • Social Media Manager
  • Search Engine Marketing Manager

After completion of the course students has the opportunity to join:

  • Media Management
  • Advertising
  • Financial services
  • Startup companies
  • Healthcare Manager
  • Hospitality Executive
  • Health Care Analyst
  • Banking

MBA Digital Marketing Placement

With the globalization, traditional marketing is losing its charm and digital marketing is become mainstream for this competitive market. Graduates with a Digital Marketing degree can get top professional positions.

Most of the top BBA colleges boast of a robust and successful career services department or the placement cell. BBA Digital Marketing Placement cell has partnered with industries to ensure that the students have adequate exposure and are selected according to their skills into different professional roles.

Average salary for MBA starts from 3 lakhs pa to 5 lakhs pa. With time the salary increases to 10 LPA

What are the major recruiters to select MBA Digital marketing students?
IBM Wipro
Infosys Accenture
TCS Genpact
Amazon Microsoft
LG Microland
Twitter HP
Apple Info Edge
Murugappa Oppo
Samsung Ernst & Young

MBA Digital Marketing is a combination of advanced technical modules, communication skills and managerial skills. The course enables students take up managerial roles at some of the top brands across the globe.
Average annual fee is 4 lac PA.
2 Years
Information Technology, Travel & Tourism Management , Journalism and Mass Communication, etc
You need to qualify Bachelors’ degree from any recognized board. In case of direct admission entrance exam is not required. But most colleges accept Joint Entrance Exam or as conducted by the respective College.
Yes it is a degree course. But some institutions also provide certification course.

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