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MBA Marketing Management

What is an MBA in Marketing Management?

The globalization of Indian economy has opened up itself for the foreign trade, besides reinforcing domestic competitiveness which in turn has driven up the urging of Marketing Management in India. The major objective of marketing management is to match the needs of consumers with the marketing resources available to a company.

Course Name Master of Business Administration in Marketing Management
Course Level Postgraduate
Course Duration 2 Years
Exam Mode Semester Based
Internship Compulsory
Minimum Eligibility 50% aggregate in Graduation
Entrance Exams CAT/ XAT/ CMAT/ SNAP/ NMAT etc.
Average Course Fee 10 Lakhs - 23 Lakhs
Average Package 6 LPA - 10 LPA
Top Job Profiles Operations Manager, Financial Manager, Fund Manager etc.
Top Recruiters Deloitte, Amazon, Goldman Sachs, BCG, JP Morgan Chase etc.

Marketing Management is one of the pioneering and most popular specializations in Master of Business Management, MBA. This is a 2 year duration PG program divided into 4 semesters. This course is offered across number of management colleges in the country. The program involves various marketing strategies including brand popularization, sales, advertisement, promotions etc.

Basically this management specialization prepares and individual to-

  • Create an absolute business plan.
  • Access and manage risk using various forms of data.
  • Identify the opportunities and develop strategies accordingly.
  • Make critical decisions in the need of moment
  • Position a brand and build its equity.

The marketing management socialization primarily focuses on pertaining principles of management and business principles to promote and sell products or services which in brief tells about the planning, advertising and market research. The career option involves consulting, entrepreneurial skill and general management.

Advantages of MBA in Marketing Management:

  • Increases the marketing career opportunities, confidence and financial security.
  • Higher salary package and other lucrative perks.
  • Open doors to the most desirable positions like Senior management and executive positions.
  • Gain skills that you can apply immediately in the workplace.

Students who have completed their graduation degree with 50% marks are eligible to apply. Besides meeting the eligibility criteria, students will also have to produce valid marks card in the relevant examinations conducted by the colleges and universities.

MBA in Marketing Management Syllabus:

The primary focus of this course is to develop a basic understanding about the concepts of management as well as of human in various managerial processes inside an organization. The syllabus is being revised annually in every institutions to update or upgrade the existing one. The course is set to develop the skills like-

  • Entrepreneurial Skills
  • Interpersonal Skills
  • Strategic Thinking
  • Communication Skill
  • Leadership Skill

The syllabus for the course is designed and developed according to the contemporary industry trends with slight moderations as per the curriculum. The course subjects are taught using theoretical as well as experiential learning pedagogies. The subjects involved in the 4 semesters are-

Semester - 1 Semester - 3
Business Environment Computer Application -I Corporate Strategy
Managerial Economics Retailing
Statistical Analysis & Operations Research Entrepreneurship Development
Financial and Cost Accounting Service Marketing & CRM
Marketing Management E-Commerce
Financial Management Product & Brand Management
Accounting for Managerial Decisions International Business
Semester - 2 Semester - 4
Sales Management Strategic Management
Consumer Behavior Marketing of Non-Profit Organization
Agricultural and Rural Marketing International Marketing Management
Marketing Research Computer Application - II
Advertising Management Logistics and Supply Chain Management
Total Quality Management Management Information System

With time, marketing has evolved a lot. Previously, the marketing management revolved around advertising and promotional events. Nowadays, the marketing has become more dynamic with the introduction of digitization. Digital marketing has grabbed everyone's attention because of its reach-ability to enormous audience and its cost-effectiveness.

Popular MBA Marketing Management Colleges in India:

Ranking of colleges is one important aspects that students should know. It provides with the brief information regarding quality and class of education, infrastructure, faculty, courses, placements in any concerned institution. Such parameters are reviewed by various surveying agencies like TOI, Outlook, ET etc. among which NIRF ranking is considered to be the most apt one.

Below mentioned are ranking of top colleges based on their overall performance-

Top MBA Marketing Management Colleges in India

Ranking College/ University & Location Fees/ Year
01 Faculty of Management Studies, University of Delhi, Delhi INR 10,400
02 Indian School of Business, Hyderabad INR 15,00,000
03 SP Jain Institute of Management & Research, Mumbai INR 9,00,000
04 Jamnalal Bajaj Institute of Management Studies, Mumbai INR 1,52,000
05 Vinod Gupta School of Management, Kharagpur INR 5,22,000
06 University Business School, Punjab University, Chandigarh INR 17,365
07 Management Development Institute, Gurgaon INR 11,20,000
08 Christ University, Bangalore INR 3,80,000
09 Universal Business School, Karjat INR 5,28,000
10 Chandigarh University, Chandigarh INR 1,80,000

Top MBA Marketing Management Colleges in Delhi

Ranking College/ University & Location Fees/ Year
01 Jamia Millia Islamia University, New Delhi INR 65,100
02 Department of Management Studies IIT Delhi, New Delhi INR 4,80,000
03 Amity Global Business School, Noida INR 3,90,000
04 The Northcap University, Gurgaon INR 3,86,000
05 International Management Institute, New Delhi INR 8,16,500
06 Global Institute of Technology & Management, Gurgaon INR 90,000
07 Indian Institute of Foreign Trade, New Delhi INR 7,60,000
08 Management Development Institute, Gurgaon INR 9,43,000
09 GD Goenka University, Gurgaon INR 1,29,000
10 Fortune Institute of International Business, New Delhi INR 4,20,000

Top MBA Marketing Management Colleges in Bangalore

Ranking College/ University & Location Fees/ Year
01 Christ University, Bangalore INR 3,80,000
02 RV Institute of Management, Bangalore INR 75,000
03 Ramaiah Institute of Technology, Bangalore INR 1,08,000
04 IFIM Business School, Bangalore INR 8,00,000
05 Xavier Institute of Management and Entrepreneurship, Bangalore INR 5,00,000
06 Kristu Jayanti College, Bangalore INR 32,000
07 Symbiosis Institute of Business Management, Bangalore INR 8,20,000
08 CMR University, Bangalore INR 4,50,000
09 REVA University, Bangalore INR 3,00,000
10 Alliance University, Bangalore INR 6,50,000

Top MBA Marketing Management Colleges in Pune

Ranking College/ University & Location Fees/ Year
01 Symbiosis Institute of Business Management, Pune INR 9,60,000
02 Symbiosis Centre of Management & Human Resource Development, Pune INR 9,40,000
03 Dr. DY Patil Institute of Management Studies, Pune INR 1,39,000
04 Bharati Vidyapeeth Institute of Management & Development, Pune INR 2,25,000
05 Symbiosis Institute of International Business, Pune INR 7,70,000
06 Balaji Institute of Modern Management, Pune INR 4,45,000
07 Pune Institute of Business Management, Pune INR 7,95,000
08 Amity Global Business School, Pune INR 3,04,000
09 IIEBM Indus Business School, Pune INR 4,10,000
10 MIT College of Management, Pune INR 7,50,000

* The IIMs across the country have not been taken in consideration for ranking purpose.

Scope in MBA Marketing Management:

There is abundance of scope after getting a degree in BBA Marketing Management. Students can set up their own business and can work individually. Also there are huge placement opportunities after BBA across the top companies, Hotels, Consultancy, Retail, Banking, FMCG, Airlines, MNCs etc. Students can get employed for the job roles like-

  • Market Analyst
  • Sales Manager
  • Public Relations Director
  • Product Manger
  • Brand Manger
  • Marketing Strategist
  • Digital Marketing Executive etc.

Besides such job roles, students can also run their own business with their entrepreneurial and managerial skills. This course provides you with opportunity to work at international forums with good salary package. Students can also go for higher studies in management like pursuing PGDMM, CS, PGDCA or Ph. D. from an institution.

MBA Marketing Management Placements

The MBA placements in the colleges of Delhi, Bangalore and Pune has been quite commendable. Students are provided with adequate exposure in these cities required for their professional career.

MBA in Marketing Management

The colleges have a well equipped Training & Placements Department where students are given employment opportunities besides the option of higher studies. The placement of MBA colleges on an average speculation-

  • Highest Package: 30 LPA
  • Average Package: 10 LPA - 15 LPA
  • Minimum Package: 6 LPA
List of the MNCs and companies visiting management colleges to recruit MBA students
Asian Paints Boston Consulting Group Amazon
HDFC Brain & Company Reliance
Federal Bank JP Morgan Chase & Co. Deloitte
Royal Bank of Scotland McKinsey & Co. TATA Consulting Services
Moody's Analytics Barclays Cognizant
WNS Global KPMG Ernst & Young
Morgan Stanley IBM ICICI
Goldman Sachs Wipro Accenture

MBA in Marketing is a professional management program designed to impart the skills to run the marketing branch of an organization thorough management, development and promotion of products.
MBA program is a bit costly but it majorly depends on the infrastructure as well as location of college.
Students can seek admission for MBA Marketing Management by directly applying to the college through various Entrance Exams like GMAT/ XAT/ CMAT/ CAT/ NMAT etc.
The course fee for MBA in Marketing comes around 20k - 7 Lakhs per annum on an average.
Retail Management, Operations Management are the specializations in MBA related to Marketing management.

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