Media Management is an area of business administration that deals with supervising and organizing teams of media professionals, media entertainment production houses, various mass communication channels and technologies. The major responsibility of Media Management is to establish a link between the general disciplines of management and the varying facets of media industry. With the change in media propagation channels, the market has witnessed an upsurge in the demand of trained mass communication professionals.
| Course Name | Master of Business Administration in Mass Media & Communication |
| Course Level | Postgraduate |
| Course Duration | 2 Years |
| Exam Mode | Semester Based |
| Internship | Yes |
| Minimum Eligibility | 50% Marks in Graduation |
| Entrance Exams | CAT/ MAT/ SNAP/ CMAT/ XAT etc |
| Average Course Fee | INR 3 to 12 Lakhs |
| Average Starting Package | INR 5 to 10 LPA |
| Top Job Profiles | Media Strategist, Media Analyst, Channel Head, Media Producer etc. |
| Top Recruiters | ABP Group, India Today, Economist Time Group, The Hindu, Times Now etc. |
MBA in Mass Media & Communication is a two-year postgraduate offered across number of institutes in the country. The curriculum is dispensed in 4 semesters, each lasting for a period of 6 months. This course renders students to enhance their skill for creating ingenious contents and technology in media field along meanwhile maximizing their ROI (Return on Investment).
The course is well-designed to provide expertise and relevant skills for various modes of media approach like TV, print media, publishing etc. This BBA program is developed specifically to provide students with knowledge and skill on the tools pertaining to media industries, professional network, varying strategies of marketing and the technologies for advancement in the field.
The sub-set of media like TV, Publishing, Broadcasting, Print Media, Digital Media,. Photography are constantly engaged in 4 key activities as mentioned below-
The eligibility criteria and the intake procedure may slightly differ from one institution to another. Students are offered admission to this course based on their merit in qualifying exams and the national or university level Entrance Exams like- CAT/ MAT/ GMAT/ XAT/ CMAT. Colleges like Christ Academy Bangalore, AGBS Noida, Symbiosis Pune etc. conducts GD & PI round beside the aptitude. Also few top B-Schools conduct their own entrance test or consider the merit in qualifying exams only for admission of students.
The two-year curriculum of MBA in Logistics & SCM is divided across 4 semesters wherein the students will be taught general management subjects in the first year and the sector-specific subjects in the final year. The syllabus of this course is well-designed in accordance to the contemporary industry standards.
This professional course is designed in such manner that students become capable of handling all the verticals of entertainment and media industry. Students are polished with necessary skill sets to analyze all the media forms and extract financial benefit out of it.
| Course Subjects | |||
|---|---|---|---|
| Principles of Management | Marketing Management | Event Management | |
| Managerial Economics | Human Resource Management | Comprehensive Project | |
| Organizational Behavior | Business Research Methodology | Film & TV Production Management | |
| Managerial Communication | Consumer Behavior | Censorship, Ethics & Media Law | |
| Media Management | Management Information System | Television Journalism | |
| Media & Entertainment Business | Social & Digital Media | Sales & Ads Management | |
The above mentioned list of subjects are supposed to provide a comprehensive idea about the coverage and outreach of the media and mass communication syllabus in an MBA degree. Students are taught the sector-specific subjects along with the general management subjects. This MBA program is ideal for those possessing critical & analytical thinking, pragmatic approach and eagerness to communicate with people.
India is home to some of the best and globally renowned media-management colleges. There are more than thousands of mass communication colleges in India offering part-time, full-time, online mode and distance-learning education at UG and PG level both.
The mass media colleges and universities are ranked annually by the top surveying agencies like NIRF, TOI, The Week, Outlook, ET, India Today etc based upon their overall performance. Some of the parameters like infrastructure, education quality, placements, faculty, hostel plays key role in the college ranking and also determines the expanses for study in concerned institution.
| Ranking | College/ University & Location | Fees/ Year |
|---|---|---|
| 01 | Jamia Millia Islamia University, New Delhi | INR 65,100 |
| 02 | Amity School of Communication, Noida | INR 2,20,000 |
| 03 | Welingkar Institute of Management Development & Research, Mumbai | INR 5,50,000 |
| 04 | University of Petroleum & Energy Studies, Dehradun | INR 6,60,000 |
| 05 | SCMS Cochin School of Business, Cochin | INR 3,75,000 |
| 06 | International School of Business & Media, Pune | INR 8,92,5000 |
| 07 | Hindustan Institute of Technology & Science, Chennai | INR 2,53,000 |
| 08 | Galgotia University School of Business, Greater Noida | INR 1,59,000 |
| 09 | Christ Academy Institute of Advanced Studies, Bangalore | INR 2,25,000 |
| 10 | Mount Carmel Institute of Management Studies, Bangalore | INR 2,25,000 |
| Ranking | College/ University & Location | Fees/ Year |
|---|---|---|
| 01 | Jamia Millia Islamia University, New Delhi | INR 65,100 |
| 02 | Amity School of Communication, Noida | INR 2,20,000 |
| 03 | Galgotia University School of Business, Greater Noida | INR 1,59,000 |
| 04 | Bennett University, Greater Noida | INR 3,50,000 |
| 05 | India Today Media Institute, Noida | INR 1,50,000 |
| Ranking | College/ University & Location | Fees/ Year |
|---|---|---|
| 01 | Christ Academy Institute of Advanced Studies, Bangalore | INR 2,25,000 |
| 02 | Mount Carmel Institute of Management Studies, Bangalore | INR 2,25,000 |
| 03 | National Institute of Retail Management, Bangalore | INR 67,000 |
| 04 | St. Josephs College of Commerce, Bangalore | INR 3,90,000 |
| Ranking | College/ University & Location | Fees/ Year |
|---|---|---|
| 01 | International School of Business & Media, Pune | INR 8,92,5000 |
| 02 | AIMS Institute of Management Studies, Pune | INR 2,45,000 |
| 03 | D Y Patil Institute of Management Ambi, Pune | INR 1,30,000 |
| 04 | SKN Singhad School of Business Management, Pune | INR 1,04,000 |
India is home to the most vibrant and largest entertainment and media economy in the world. This is one of the most interactive sectors and requires continuous engagement with the subscriber/ viewers/ audience. Such a large industry needs a seamless management system to run the whole administration of media industry and hence bringing opportunities for the students with a professional degree in media management.
After pursuing a postgrad degree in media & mass communication, one can easily go for a career in journalism, TV, Films, Scriptwriting, publishing, public relations, editing, direction etc. The employment is available across both the public and private sectors. The pay package is not a matter of consideration since a little experience can bag you an average package of around 8-10 LPA.
Jobs are not limited to TV & Radio only, but also encompasses varying channels of communication. Some of the relevant employment sectors for mass media are-
Higher Studies: Most of the students also opt for higher or international degrees in mass media and communication besides grabbing the job opportunities. MBA students can pursue a degree in Ph. D. or can also do some certification course available for national and international media management.
The placement record for MBA students under media management program is more than 90% across the top B-schools with an average placement track record of 75% in general. Lots of big names across broadcasting and media visit the colleges for campus placement. They offer very good job profiles with a pretty handful of pay package. The general trend of salary package offered across top colleges from past years' record-
| Some of the top recruiters in the sector of media management are | |||
|---|---|---|---|
| ABP Group | Mudra Communications Ltd. | Prasar Bharati | |
| India Today Group | McCann-Erickson India Ltd. | Cinevista | |
| Economist Group | Chaitra Leo Brunett Pvt Ltd. | Pearson Publication | |
| Ogilvy & Mather Ltd | HT Media | NDTV | |
| The Hindu Group | Iris MediaWorks | Zee Entertainment | |
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