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MBA in Mass Communication

What is it about Media Management?

Media Management is an area of business administration that deals with supervising and organizing teams of media professionals, media entertainment production houses, various mass communication channels and technologies. The major responsibility of Media Management is to establish a link between the general disciplines of management and the varying facets of media industry. With the change in media propagation channels, the market has witnessed an upsurge in the demand of trained mass communication professionals.

Course Name Master of Business Administration in Mass Media & Communication
Course Level Postgraduate
Course Duration 2 Years
Exam Mode Semester Based
Internship Yes
Minimum Eligibility 50% Marks in Graduation
Entrance Exams CAT/ MAT/ SNAP/ CMAT/ XAT etc
Average Course Fee INR 3 to 12 Lakhs
Average Starting Package INR 5 to 10 LPA
Top Job Profiles Media Strategist, Media Analyst, Channel Head, Media Producer etc.
Top Recruiters ABP Group, India Today, Economist Time Group, The Hindu, Times Now etc.

MBA in Mass Media & Communication is a two-year postgraduate offered across number of institutes in the country. The curriculum is dispensed in 4 semesters, each lasting for a period of 6 months. This course renders students to enhance their skill for creating ingenious contents and technology in media field along meanwhile maximizing their ROI (Return on Investment).

The course is well-designed to provide expertise and relevant skills for various modes of media approach like TV, print media, publishing etc. This BBA program is developed specifically to provide students with knowledge and skill on the tools pertaining to media industries, professional network, varying strategies of marketing and the technologies for advancement in the field.

The sub-set of media like TV, Publishing, Broadcasting, Print Media, Digital Media,. Photography are constantly engaged in 4 key activities as mentioned below-

  • Persuading
  • Entertaining
  • Educating
  • Communicating

Eligibility Criteria:

  • Completed a Bachelor's degree of 3 years in any discipline from a recognized university
  • A minimum aggregate of 50% marks or equivalent CGPA in qualifying exam.
  • Reserved categories are provided with a relaxation of 5%.

Admission Process:

The eligibility criteria and the intake procedure may slightly differ from one institution to another. Students are offered admission to this course based on their merit in qualifying exams and the national or university level Entrance Exams like- CAT/ MAT/ GMAT/ XAT/ CMAT. Colleges like Christ Academy Bangalore, AGBS Noida, Symbiosis Pune etc. conducts GD & PI round beside the aptitude. Also few top B-Schools conduct their own entrance test or consider the merit in qualifying exams only for admission of students.

MBA in Mass Media & Communication Syllabus

The two-year curriculum of MBA in Logistics & SCM is divided across 4 semesters wherein the students will be taught general management subjects in the first year and the sector-specific subjects in the final year. The syllabus of this course is well-designed in accordance to the contemporary industry standards.

This professional course is designed in such manner that students become capable of handling all the verticals of entertainment and media industry. Students are polished with necessary skill sets to analyze all the media forms and extract financial benefit out of it.

Course Subjects
Principles of Management Marketing Management Event Management
Managerial Economics Human Resource Management Comprehensive Project
Organizational Behavior Business Research Methodology Film & TV Production Management
Managerial Communication Consumer Behavior Censorship, Ethics & Media Law
Media Management Management Information System Television Journalism
Media & Entertainment Business Social & Digital Media Sales & Ads Management

The above mentioned list of subjects are supposed to provide a comprehensive idea about the coverage and outreach of the media and mass communication syllabus in an MBA degree. Students are taught the sector-specific subjects along with the general management subjects. This MBA program is ideal for those possessing critical & analytical thinking, pragmatic approach and eagerness to communicate with people.

Top Colleges for MBA in Mass Media & Communication

India is home to some of the best and globally renowned media-management colleges. There are more than thousands of mass communication colleges in India offering part-time, full-time, online mode and distance-learning education at UG and PG level both.

The mass media colleges and universities are ranked annually by the top surveying agencies like NIRF, TOI, The Week, Outlook, ET, India Today etc based upon their overall performance. Some of the parameters like infrastructure, education quality, placements, faculty, hostel plays key role in the college ranking and also determines the expanses for study in concerned institution.

Top MBA in Mass Media & Communication Colleges in India

Ranking College/ University & Location Fees/ Year
01 Jamia Millia Islamia University, New Delhi INR 65,100
02 Amity School of Communication, Noida INR 2,20,000
03 Welingkar Institute of Management Development & Research, Mumbai INR 5,50,000
04 University of Petroleum & Energy Studies, Dehradun INR 6,60,000
05 SCMS Cochin School of Business, Cochin INR 3,75,000
06 International School of Business & Media, Pune INR 8,92,5000
07 Hindustan Institute of Technology & Science, Chennai INR 2,53,000
08 Galgotia University School of Business, Greater Noida INR 1,59,000
09 Christ Academy Institute of Advanced Studies, Bangalore INR 2,25,000
10 Mount Carmel Institute of Management Studies, Bangalore INR 2,25,000

Top MBA in Mass Media & Communication Colleges in Delhi

Ranking College/ University & Location Fees/ Year
01 Jamia Millia Islamia University, New Delhi INR 65,100
02 Amity School of Communication, Noida INR 2,20,000
03 Galgotia University School of Business, Greater Noida INR 1,59,000
04 Bennett University, Greater Noida INR 3,50,000
05 India Today Media Institute, Noida INR 1,50,000

Top MBA in Mass Media & Communication Colleges in Bangalore

Ranking College/ University & Location Fees/ Year
01 Christ Academy Institute of Advanced Studies, Bangalore INR 2,25,000
02 Mount Carmel Institute of Management Studies, Bangalore INR 2,25,000
03 National Institute of Retail Management, Bangalore INR 67,000
04 St. Josephs College of Commerce, Bangalore INR 3,90,000

Top MBA in Mass Media & Communication Colleges in Pune

Ranking College/ University & Location Fees/ Year
01 International School of Business & Media, Pune INR 8,92,5000
02 AIMS Institute of Management Studies, Pune INR 2,45,000
03 D Y Patil Institute of Management Ambi, Pune INR 1,30,000
04 SKN Singhad School of Business Management, Pune INR 1,04,000

Scope of MBA in Mass Media & Communication

India is home to the most vibrant and largest entertainment and media economy in the world. This is one of the most interactive sectors and requires continuous engagement with the subscriber/ viewers/ audience. Such a large industry needs a seamless management system to run the whole administration of media industry and hence bringing opportunities for the students with a professional degree in media management.

The MBA professionals can get employed across some of the job profiles like-

  • Marketing Analyst
  • Media Manager
  • Digital Media Producer
  • Media Planning manager
  • Digital Media Assistant
  • Channel Head
  • Marketing Strategist etc...

After pursuing a postgrad degree in media & mass communication, one can easily go for a career in journalism, TV, Films, Scriptwriting, publishing, public relations, editing, direction etc. The employment is available across both the public and private sectors. The pay package is not a matter of consideration since a little experience can bag you an average package of around 8-10 LPA.

Jobs are not limited to TV & Radio only, but also encompasses varying channels of communication. Some of the relevant employment sectors for mass media are-

  • Newspapers
  • Television
  • Radio
  • Music
  • Films
  • Internet
  • Games
  • Magazines
  • Books

Higher Studies: Most of the students also opt for higher or international degrees in mass media and communication besides grabbing the job opportunities. MBA students can pursue a degree in Ph. D. or can also do some certification course available for national and international media management.

Placements of MBA in Mass Media & Communication

The placement record for MBA students under media management program is more than 90% across the top B-schools with an average placement track record of 75% in general. Lots of big names across broadcasting and media visit the colleges for campus placement. They offer very good job profiles with a pretty handful of pay package. The general trend of salary package offered across top colleges from past years' record-

  • Highest Salary Package- INR 10-12 LPA
  • Median Salary Package- INR 5-6 LPA

Salary Trend for Various Job Roles in Media Management:

MBA in Mass Media & Communication
Some of the top recruiters in the sector of media management are
ABP Group Mudra Communications Ltd. Prasar Bharati
India Today Group McCann-Erickson India Ltd. Cinevista
Economist Group Chaitra Leo Brunett Pvt Ltd. Pearson Publication
Ogilvy & Mather Ltd HT Media NDTV
The Hindu Group Iris MediaWorks Zee Entertainment

MBA in Media and Communication is a two-year duration professional postgrad program offered across top B-schools. This course helps students in developing their skills to maximize ROI (Return on Investment) by creating new technologies and content in the field of media.
Yes, one can pursue MBA straight after BBA. Few years of work experience can add more to thr CV or personal qualification.
There are adequate opportunities after a degree in MBA Media Management. One can easily get employed to the job roles like Digital Media Producer, Media Manager, Media Planner, Channel Head, Marketing Analyst etc. in broadcasting, direction, editing, scriptwriting, publishing etc. across newspapers, radio, internet, TV etc.
The sectors like Fashion Photography, Sound Engineering, Screenwriting, Production, TV Correspondence, Direction etc. are some of the best field in mass communication.

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